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Some people aren’t “getting” Augmented Reality

Andy Morris | November 11, 2009

There’s a whole flurry of tweets and articles popping up today about Esquire Magazine’s Augmented Reality issue. For background reference, in case you haven’t heard, Esquire has released a print magazine that features visual barcode blocks that can be held in front of webcams. The user runs an application on their computer, and holds up the magazine to view special video-based content. View the details here: http://www.digitaltrends.com/computing/esquires-augmented-reality-issue-hits-newstands/

But that doesn’t make it Augmented Reality (AR). That’s just media tagging. I’m sure there’s some other buzzword out there for this type of interaction, but AR is not it.

This is where all the dismissive article writers are falling short; They are assuming, incorrectly, that AR is about taking something from the real world (the magazine) and extending it into the virtual world (web). See http://www.hanskmeyer.com/archives/86 and http://www.mediabistro.com/agencyspy/opeds/oped_esquires_augmented_reality_misses_the_point_141838.asp for examples of articles that “miss the point”.

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The ongoing history of social media

Andy Morris | November 7, 2009

Social MediaSocial media or social networking, as a defined marketing term, has only come to prominence in the past year or so. But social media has been around for years, long before the internet was even around. Today I’m going to explain the evolution of social media, and why social media isn’t going anywhere anytime soon.

The BBS

If you’re under 25 years old, you might not have heard of the BBS (Bulletin Board System). I had the distinct pleasure of using BBSs back in the day, with my acoustic coupler 300baud modem. For those who don’t know what that is, it’s a box with two suction cups to wedge a telephone handset into and dial out to other modems. Yes, it was as horrible as it sounds. If you cough, you get disconnected. If you sneeze, you get disconnected. If you breathe too loud, you get disconnected.

Enough nostalgia.

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Writing a creative proposal

Andy Morris | October 28, 2009

I’ve recently been contacted about a large contract I am pursuing for Hotcakes New Media. The contract is fairly extensive, and requires branding, video, photography, graphic design, print, web, programming, and custom Artez design for a large non-profit organization. Because of the size of this contract, and the money involved, I’ve been tasked with writing a full proposal to send to the client. Since all other Hotcakes New Media contracts have been under $5000, I hadn’t written any such proposals yet. As I found out, the most difficult part of writing the proposal was deciding how to approach it.

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Article on Hotcakes New Media and the making of a music video

Andy Morris | October 2, 2009

CONFRONT Magazine has written an article on the process of making a music video, with anecdotal references to Hotcakes New Media‘s production of Ottawa band To The Rescue’s “Are You Bulletproof?”. The full music video is also posted at the end of the article. Please click here to read the article and watch the video.

You can also watch the video on our music video production site at: http://www.ottawamusicvideo.ca

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Review: Inglourious Basterds

hunts | September 11, 2009

Here is my first post to the Ottawa video production Blog and since I recently saw a film I had been anticipating to see in a long while, I thought it appropriate to do a review…..enjoy

Dave J (Hunts)

Hotcakes NewMedia

Note: This review is for entertainment purposes and for the sake of writing to this blog only.
Has there ever been a writer/director that has garnered such a profound love hate relationship with the viewing public in cinema history as Quentin Tarantino? Perhaps, but none come to mind as quickly as he during the last couple of decades. From what I can gather, the consensus is that either you love his films or you hate them. But it is hard to argue that he has a style all his own. From his use of music and intertwining plotlines, he loves to play with certain cinematic genres and bring a modern twist to them as was clearly evident with his Kill Bill Vols. 1 and 2. Basically meshing a live action type Japanese anime with an American western, he does not shy away from the use of graphic violence. With an expert assassin wielding a samurai sword hell bent on seeking revenge on the ones that wronged her, you know heads and limbs are going to fly..and they do but done in such a “cartoonish” way that it makes it surreal and much easier to take for the faint of heart. But what would Tarantino do with a World War II story where any type of violence would be very difficult NOT to portray. One can only imagine what he’d do with such a subject matter. Well, Inglourious Basterds is violent, but the term violent can be very subjective and a movie can be more violent then another depending on the context for which the violence is used and shown to the audience. Is there much blood spilled in the film? Not at all, but there are some acts of violence in the film that may make you squirm in your seat, but if you can get past that, well there is wonderful, fictional story to behold. The opening sequence, set in a quaint French country home at the beginning of the German occupation of France, is one of pure brilliance. It is so well acted and exudes such tension that one cannot help but be drawn in. Here we are introduced to the antagonist Col. Hans Landa of the SS played by Christopher Waltz and who I came to regard as the show stopper of the film. While Brad Pitt is the marketing force and face of Basterds, and does give a decent performance (he is used mainly for comic relief though out the film and does not have a big of a role as you would assume), it is Mr. Waltz’s performance that will long be remembered when the credits role. Essentially the movie is another Tarantino style revenge plot about a young woman, Shosanna (well played by Melanie Laurent), whose family is killed at the fate Nazi machine guns for being of Jewish faith. Later in her life, and now the owner of a movie theatre in Paris, Shosanna under an alternate identity, catches the eye of a Nazi war hero who also happens to be an actor. Smitten with her, this war hero, Pvt Fredrick Zoller (Daniel Bruhl), wants to use her cinema as the location for the premiere of his new film and helps convince the director of the film, Joseph Goebbels (Hitler’s right hand man), to screen it there. Little does the SS know, Shosanna has some big plans for this glorious premiere. Meanwhile, a group of Jewish soldiers called the Basterds, captained by a Lt. Aldo Raine (Brad Pitt), are causing havoc for the Nazi soldiers stationed in France. They mean to kill all Nazis they come across and to brutally ravage their bodies to send a direct message to Hitler and his high ranking officials. Upon getting knowledge of this “war hero ” German propaganda film, the Basterds seek the perfect opportunity to crash the premiere and take out all the Nazi VIPs at once. But of course it is not as easy as it seems and there are many twists and surprises to behold. There are a few downsides to this Tarantino experience as I felt there were a few scenes (chapters) that were too drawn out (word of caution, although I applaud Tarantino for having the actors speak in their official languages and not turn it into a English only movie, there are scenes where the dialogue comes at you quickly and the subtitling just as quick, it could be tough for some to keep up), but overall the acting was excellent, especially the main leads. The story, as always with a Tarantino script, comes to a fun, wild end that is shocking yet gratifying. The casting was really smart and well done to bring on star power such as Pitt and then to compliment him with superb, little known in North America, European actors to give a purely authentic feel. Definitely worth your time and money even if you are not an absolute fan of Quentin Tarantino’s films, however, if you are one who completely dislikes his films chances are you will continue to do so with this one. I for one can’t wait for the Blue Ray of this film to add to my collection,… now if only they’d release Pulp Fiction in Blue Ray……
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Hotcakes New Media Turns One!

Andy Morris | September 8, 2009

We would like to take this opportunity to thank everyone who has made Hotcakes New Media a success. We are now entering year two of operation, and to celebrate, we have completely rebranded and relaunched our main website (http://www.hotcakesnewmedia.com), our production site (http://www.hotcakesproduction.com) and this blog (http://www.ottawavideoproduction.com/blog). Please enjoy the new sites, and stay tuned for further announcements! We’ve had a lot cooking here at Hotcakes, and we’re anxious to share all the news. Visit us again soon.

Andy Morris
Creative Mastermind – Hotcakes New Media

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Welcome to the new blog!

Andy Morris | June 18, 2009

This site is currently under construction. Shortly, this site will be posting news about video production in Ottawa, and feature stills and videos from Ottawa’s best video production companies: Hotcakes New Media and Moonrise Productions. Until then, please feel free to visit the company web pages, or use the contact button above to send us an email.

Andy Morris
HOTCAKES NEWMEDIA

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About this site

This blog is created and maintained by the fine folks at Hotcakes New Media and Moonrise Productions. It is a space for the joint companies to discuss local video production news, film and equipment reviews, and bring awareness to local Ottawa productions. It is also a space for other creative articles about web, design, branding and social media.

If you have any video production news to share, please feel free to forward the information to us at:
news@ottawavideoproduction.ca.

For more information about our video production services, please visit our website at:
http://www.hotcakesnewmedia.com.

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