I’ve recently been contacted about a large contract I am pursuing for Hotcakes New Media. The contract is fairly extensive, and requires branding, video, photography, graphic design, print, web, programming, and custom Artez design for a large non-profit organization. Because of the size of this contract, and the money involved, I’ve been tasked with writing a full proposal to send to the client. Since all other Hotcakes New Media contracts have been under $5000, I hadn’t written any such proposals yet. As I found out, the most difficult part of writing the proposal was deciding how to approach it.

Read the rest of this entry »